Madame 101801 Icon double-breasted wool and cashmere-blend coat
MAX MARA's coats and jackets release enters Vinchy's AI lab for a closer look at fabrication, fit, and care notes.
Tagged at $4,350, quality lands at 90/100, comfort at 90/100, and sustainability at 60/100 for discerning shoppers.
- Brand · MAX MARA
- Category · Coats and Jackets
AI scorecard
What matters most for shoppers researching this piece right now.
Craftsmanship, stitching, and long-term durability.
Movement, breathability, and day-long wear.
Environmental impact and responsible sourcing.
Attribute deep dive
We break down what drove each score so you can weigh trade-offs.
Quality Analysis 90/100
This Max Mara coat, crafted from a luxurious wool and cashmere blend, boasts a "mid-weight" fabric and durable horn buttons, suggesting a garment built to last. The brand's iconic status and meticulous 73-step felting process further indicate a commitment to quality.
Comfort Assessment 90/100
This luxurious coat promises exceptional comfort, crafted from a sumptuous wool and cashmere-blend that's been carefully felted for softness. The design features softly draped sleeves and a loose fit, ensuring ease of movement and a comfortable drape.
Sustainability Impact 60/100
This luxurious coat, crafted in Italy from a wool and cashmere blend, features horn buttons, but the text does not provide any information on the traceability or welfare of these animal-derived materials.
Measurement breakdown
Measurements across available sizes.
| Size | Bust | Waist | Sleeve | Length | Hip |
|---|---|---|---|---|---|
| UK 4 | 110 cm | 112 cm | 43 cm | 112 cm | 116 cm |
| UK 8 | |||||
| UK 6 | |||||
| UK 16 | |||||
| UK 14 | |||||
| UK 2 | |||||
| UK 10 | |||||
| UK 12 | |||||
Gallery
Reference shots help you validate textures, hardware, and proportion before you buy.






Garment details
Need-to-know info pulled from the retailer’s description, sizing notes, and care callouts.
Editors’ Notes: A little note is stitched onto the lining of Max Mara's 'Madame 101801 Icon' coat, detailing a rich history that dates back to the '80s. It's been crafted in Italy from sumptuous wool and cashmere-blend, carefully felted to create softness and luster - the process has no less than 73 steps. The double-breasted silhouette is defined by a knotted belt and softly draped sleeves.
Editors’ Notes: A little note is stitched onto the lining of Max Mara's 'Madame 101801 Icon' coat, detailing a rich history that dates back to the '80s. It's been crafted in Italy from sumptuous wool and cashmere-blend, carefully felted to create softness and luster - the process has no less than 73 steps. The double-breasted silhouette is defined by a knotted belt and softly draped sleeves.
Size & Fit: Fits true to size, take your normal size Take the next size down if you wish to achieve a closer fit Designed for a loose fit, use the tie belt to cinch in at the waist Mid-weight, non-stretchy fabric Model is 177cm/ 5'10" and is wearing a UK 8 View size guide
Details & Care: Sand wool and cashmere-blend Button fastenings through double-breasted front 90% wool, 10% cashmere; lining: 98% cupro, 1% viscose, 1% metallized fiber; buttons: 100% horn (Cow) Dry clean Made in Italy
Delivery & Returns: Find out more about our delivery options . Try items in the comfort of your own home. If they're not quite right, you've got 28 days to request an exchange or return and send them back to us. We'll collect them from your nearest UPS drop off point. Free returns are offered within 14 days of delivery.