Vinchy AI Review · Coats and Jackets

Madame 101801 Icon double-breasted wool and cashmere-blend coat

MAX MARA's coats and jackets release enters Vinchy's AI lab for a closer look at fabrication, fit, and care notes.

Tagged at $4,350, quality lands at 90/100, comfort at 90/100, and sustainability at 60/100 for discerning shoppers.

Price · $4,350
Quick take: Madame 101801 Icon double-breasted wool and cashmere-blend coat from MAX MARA delivers 90/100 craftsmanship, 90/100 comfort, and 60/100 sustainability for coats and jackets seekers.
  • Brand · MAX MARA
  • Category · Coats and Jackets
Madame 101801 Icon double-breasted wool and cashmere-blend coat hero visual

AI scorecard

What matters most for shoppers researching this piece right now.

Verdict: Madame 101801 Icon double-breasted wool and cashmere-blend coat by MAX MARA balances 90/100 build, 90/100 wearability, and 60/100 responsibility—solid for coats and jackets seekers wanting a rounded profile.
90 Quality

Craftsmanship, stitching, and long-term durability.

90 Comfort

Movement, breathability, and day-long wear.

60 Sustainability

Environmental impact and responsible sourcing.

Brand MAX MARA
Price $4,350

Attribute deep dive

We break down what drove each score so you can weigh trade-offs.

Quality Analysis 90/100

This Max Mara coat, crafted from a luxurious wool and cashmere blend, boasts a "mid-weight" fabric and durable horn buttons, suggesting a garment built to last. The brand's iconic status and meticulous 73-step felting process further indicate a commitment to quality.

Comfort Assessment 90/100

This luxurious coat promises exceptional comfort, crafted from a sumptuous wool and cashmere-blend that's been carefully felted for softness. The design features softly draped sleeves and a loose fit, ensuring ease of movement and a comfortable drape.

Sustainability Impact 60/100

This luxurious coat, crafted in Italy from a wool and cashmere blend, features horn buttons, but the text does not provide any information on the traceability or welfare of these animal-derived materials.

Measurement breakdown

Measurements across available sizes.

SizeBustWaistSleeveLengthHip
UK 4110 cm112 cm43 cm112 cm116 cm
UK 8
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UK 6
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UK 16
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UK 14
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UK 2
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UK 10
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UK 12
Find out your size. Add your body measurements in the Vinchy app to see which size fits you best.

Garment details

Need-to-know info pulled from the retailer’s description, sizing notes, and care callouts.

Editors’ Notes: A little note is stitched onto the lining of Max Mara's 'Madame 101801 Icon' coat, detailing a rich history that dates back to the '80s. It's been crafted in Italy from sumptuous wool and cashmere-blend, carefully felted to create softness and luster - the process has no less than 73 steps. The double-breasted silhouette is defined by a knotted belt and softly draped sleeves.

Editors’ Notes: A little note is stitched onto the lining of Max Mara's 'Madame 101801 Icon' coat, detailing a rich history that dates back to the '80s. It's been crafted in Italy from sumptuous wool and cashmere-blend, carefully felted to create softness and luster - the process has no less than 73 steps. The double-breasted silhouette is defined by a knotted belt and softly draped sleeves.

Size & Fit: Fits true to size, take your normal size Take the next size down if you wish to achieve a closer fit Designed for a loose fit, use the tie belt to cinch in at the waist Mid-weight, non-stretchy fabric Model is 177cm/ 5'10" and is wearing a UK 8 View size guide

Details & Care: Sand wool and cashmere-blend Button fastenings through double-breasted front 90% wool, 10% cashmere; lining: 98% cupro, 1% viscose, 1% metallized fiber; buttons: 100% horn (Cow) Dry clean Made in Italy

Delivery & Returns: Find out more about our delivery options . Try items in the comfort of your own home. If they're not quite right, you've got 28 days to request an exchange or return and send them back to us. We'll collect them from your nearest UPS drop off point. Free returns are offered within 14 days of delivery.

Need-to-know
  • Brand: MAX MARA
  • Category: Coats and Jackets
  • Price: $4,350
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