Hoyo cotton-poplin midi shirt dress
MAX MARA's dresses release enters Vinchy's AI lab for a closer look at fabrication, fit, and care notes.
Tagged at $774, quality lands at 70/100, comfort at 70/100, and sustainability at 80/100 for discerning shoppers.
- Brand · MAX MARA
- Category · Dresses
AI scorecard
What matters most for shoppers researching this piece right now.
Craftsmanship, stitching, and long-term durability.
Movement, breathability, and day-long wear.
Environmental impact and responsible sourcing.
Attribute deep dive
We break down what drove each score so you can weigh trade-offs.
Quality Analysis 70/100
Crafted from mid-weight cotton-poplin, this dress offers a good balance of comfort and everyday wearability. While the fabric is non-stretchy, which can sometimes limit flexibility, the overall construction suggests it's designed for lasting elegance.
Comfort Assessment 70/100
This cotton-poplin dress offers a breezy, loose fit that can be worn without a belt for a comfortable trapeze shape, perfect for summer. However, the mid-weight, non-stretchy fabric might feel a bit restrictive for some movements.
Sustainability Impact 80/100
This elegant midi shirt dress is crafted from 100% cotton-poplin, a natural fiber, which is a positive step towards sustainability.
Measurement breakdown
Measurements across available sizes.
| Size | Bust | Shoulder | Waist | Sleeve | Length | Hip |
|---|---|---|---|---|---|---|
| UK 10 | 114 cm | 39 cm | 140 cm | 48 cm | 130 cm | 168 cm |
| UK 8 | ||||||
| UK 6 | ||||||
| UK 4 | ||||||
| UK 16 | ||||||
| UK 14 | ||||||
| UK 18 | ||||||
| UK 12 | ||||||
Gallery
Reference shots help you validate textures, hardware, and proportion before you buy.





Garment details
Need-to-know info pulled from the retailer’s description, sizing notes, and care callouts.
Editors’ Notes: Max Mara's 'Hoyo' dress is such a sophisticated option for summer. Cut from cotton-poplin, it has a neat collar, A-line skirt and elasticated cuffs threaded with striped grosgrain trims. Style it without the belt for a breezy, trapeze shape, or use it to cinch the waist and create definition.
Editors’ Notes: Max Mara's 'Hoyo' dress is such a sophisticated option for summer. Cut from cotton-poplin, it has a neat collar, A-line skirt and elasticated cuffs threaded with striped grosgrain trims. Style it without the belt for a breezy, trapeze shape, or use it to cinch the waist and create definition.
Size & Fit: Fits true to size, take your normal size Designed for a loose fit Mid-weight, non-stretchy fabric Model is 177cm/ 5'10" and is wearing a UK 8 Model measurements: Bust: 76cm/ 30" Waist: 64cm/ 25" Hip: 86cm/ 34" View size guide
Details & Care: Dark-red cotton-poplin Partially concealed button fastenings along front 100% cotton Machine wash or dry clean
Delivery & Returns: Find out more about our delivery options . Try items in the comfort of your own home. If they're not quite right, you've got 28 days to request an exchange or return and send them back to us. We'll collect them from your nearest UPS drop off point. Free returns are offered within 14 days of delivery.